1. The goal of this project: analyze & improve real-life business ideas.

2. Learn by doing: add your own SWOT analysis, discuss: positioning, unit economics, marketing channels, scaling, impact measurement, differentiation from other ethical jewelry brands

3. Play Connect the Dots game: figure out how the business works based on these screenshots - clues:

3.1 

3.2 

4. Offer improvements 

5. Go here to learn more: Avowal 119 - Jewelry with purpose